Why You Should Attend This Course

Rapid globalization and constant change in our inter-connected world no longer allow people to continue with the tradition of doing activities or business within their own ethnic community.

Work and social relations have gone sour not because of personality factors but often because of ineffective communication and misreading of verbal and non-verbal communication signals amongst the people living in a multicultural environment. Behaviour focused selling is more than learning how to close the sale, its about our ability to influence decision making by analysing customers behavioural responses.

  • Activate your personal presence and power
  • Utilise Verbal, Vocal and Visual Elements to Create Impact
  • Identify behaviour that enables you to influence others effectively
  • Develop skills to identify buying and closing signals
  • Improve ability to analyse customer behaviour to make sales presentations convincing and compelling
  • Effective Customer Communication Skills
  • Analyzing Customer Behaviour and Body language
  • Understand the Importance And Impact Of Customers Behaviour on Sales
  • Understanding and Responding To Different Personality and Learning styles
  • Developing a Customer Focused Sales Presentation
  • Detecting Deception and Resistance
  • Identifying Buying & Closing Signals
  • Influencing Buying Behaviour by Identifying Unstated Concerns

This experiential workshop is facilitated through a variety of adult learning techniques, role-plays, lectures, group discussion, situational analysis, exercises and participants’ presentations.

(Course will be conducted by one of the following trainers)

Ng Ping Ping is a powerful coach who helps companies and their personnel grow in their professional and personal journey. Charismatic and enthusiastic, she is a one of a kind trainer. Her unique blend of theory, married with experiential dimensions provide more than a cognitive learning process.

Ping Ping uses her broad experience gained through various roles in multinational companies in all her training sessions. She has had exposure in client relationship management, service quality, branding/marketing from the leadership roles she has held in the past.

With intensive hands on experience in operations and merchandising for the fashion and retail industry of leading brands, she have been trained to have a keen eye for detail. Her clientele hails from countries across the globe, cutting across the width of the whole social strata rung. Having worked and lived in many countries, she has kept up to date with the different trends and cultures in different markets and is easily adaptable to train different groups.

The key areas she trains includes Communication, Sales, Branding & Marketing, Negotiation Skills, Customer Service, and Self-Empowerment issues.

Her natural charisma, ability to captivate and keep her audience focused is a key factor for the exceptional results she attains consistently.

From her years of work experience she is able to bring direct relevance to the classroom experience. A firm believer in lifelong learning she applies current methodologies of learning in the training programs that she conducts.

Ping Ping graduated with Bachelors of Commerce, specialising in Banking, Finance and Management from Murdoch University, Western Australia. She is currently an associate trainer with the Centre For Communication And Sales Training Pte Ltd.


Shankar G is an accomplished speaker, consultant and a highly effective trainer and facilitator conducting communication, sales as well as leadership training. He has motivated many individuals to grow in their personal and professional journey.

Having journeyed through challenging personal life situations, Shankar has been featured in Mediacorp, Vasantham Central, Channel News Asia as well in the Straits Times, Tamil Murasu and Newpaper for his accomplishments and inspiration to many. He is a versatile speaker and is able to blend in a repertoire of humour and entertainment effectively with a message of importance in his presentation. At the end of he is delivery; he is able to move his audience to a new understanding and depth of feeling that will make the audience adopt his views as a collective reaffirmation of their own.

From his sales career and training expertise and from experiential learning, he has developed comprehensive and effective approach to communication, sales and Leadership. His expertise as a trainer and speaker have enabled him to deliver trainings in Sales Negotiations, Goal setting workshops and Financial planning presentations for numerous companies.


21 – 22 Sep 2021
20 – 21 Dec 2021

Course Fee


The class offers in-class or virtual learning
  • MIS Member enjoy 10% Discount
  • Register for 8 or more participants to enjoy 10% Group Discount