Assessing Marketing & Business Development Initiatives (Having Costs & Benefits in Mind)

by Mr Chow

This foundation workshop provides a comprehensive model for evaluating the financial viability of business development proposals – weighing the value of business development initiatives against the associated costs, including hidden costs & risks.

  1. Benefits & Costs associated with Business Development Initiatives
  2. Cost-Volume-Profit Analysis
    • Relevance of Cost Behavior
    • Forecasting Breakeven Sales
    • Use of Contribution and Contribution Margin
  3. Calculating Return on Common Marketing Initiatives
    • Advertising & Promotion
    • Use of Sales Commissions
    • Changing Selling Price
    • Offering Trade Discounts
    • Use of Promotional Trade Rebates
  4. Building in Hidden Costs
  5. Additional Costs in Longer-term Business Development Investments
    • Time Value of Money
  • Financial Controllers, Financial Managers, Accountants, Analysts and Executives who need to evaluate the financial feasibility of marketing or business development proposals
  • Business Development Managers, Marketing Managers and Product Managers who need to justify the financial feasibility of marketing or business development proposals

Mr Chow has more than 15 years of industrial experience as General Manager of various manufacturing and retail subsidiaries of a multinational company in Singapore and China.

He has also delivered accounting and finance lectures to students pursuing the Certificate in Management (CIM) at the Singapore Institute of Management (SIM), and conducted in-house financial training during the initial stage of his career as a statistics and research officer at a Malaysian bank.

Chow holds a Master of Business Administration (MBA) degree in Accounting and Finance from Ohio University in the USA. While pursuing his MBA degree, he delivered accounting lectures to freshmen students, a provision under the university’s Graduate Assistant Scholarship Scheme.

Mr Chow is currently a professional trainer and consultant, specialising in Accounting, Finance, Strategic and Supply Chain Management.


08 Nov 2021

Course Fee


The class offers in-class or virtual learning
  • Time: 9am – 5pm
  • MIS Member enjoy 10% Discount
  • Register for 8 or more participants to enjoy 10% Group Discount