Copywriting for Marketing Materials*

• Produce an effective marketing collateral, write persuasive copy for various marketing print materials using the AIDA structure and a variety of tools.
• Understand the elements and concepts of what makes a good ad.
• Distinguish between Features and Benefits.
• Convey your message and reach out to your customers in the most effective way through good copy.
• Deploy DMs, print ads, brochures, press releases, catalogues, etc. to maximum effect according to “push” or “pull” factor of your product/service.
• Acquire tips on coming up with effective taglines, main copy and call-to-action.

Gael Lee conducts training in communications skills for tertiary students and working adults. A book editor and copywriter by profession, Gael has worked in the book publishing industry for a decade before setting up her own copywriting/training business. Her clients range from public service agencies and banks to interior design companies.

Gael holds a Master of Arts Degree (Language Studies) awarded by the National University of Singapore. As a copywriter, Gael has worked on numerous projects including copy for companies in the travel and leisure, food, delivery, finance and medical industries. She has worked with government agencies, private companies and ad agencies. Her work spans annual reports, print ads, flyers, catalogues, DMs, articles in magazines and newsletters, web content, press releases and e-mail blasts.

A corporate trainer specialising in written communications, Gael has conducted several workshops including Business Writing, Writing for the Web, E-mail Writing and Copywriting.