Creating Competitive Differentiators In A Digital Marketplace

by Stanis Benjamin / Ho-Tan Whai Aun

Why You Should Attend This Course

Professionals who see a future that transcends the past and who pursue their vision tirelessly and without regard to obstacles can make a bold impact on bottom-line results. The ability to quickly adjust and add skills and to align behaviours to new, changing and complex customer situations is what sets world-class professionals apart from the rest. Developing these adaptive competencies is a key challenge to drive sales performance.

  • Understand And Manage Competitors Of Digital Marketplace
  • Develop Competitive Differentiators To Influence Future Competition
  • Know The key Changes and Challenges That will Impact Results
  • Create Value Differentiators That will Impact Performance And Productivity
  • The Evolving Competitors in Digital Financial Marketplace
  • Key Changes and Challenges That Will Impact Performance and Productivity
  • Developing Effective Strategies To Manage Challenges and Competitive Threats
  • Essentials For Differentiation To Influence Customers of The Future
  • Creating A Competitive Differentiator In The Digital Market Place
  • Positioning For Competitive Advantage
  • Creating Value Differentiators To Influence The Customers of The Digital Age

This experiential workshop is facilitated through a variety of adult learning techniques, role- plays, lectures, group discussion, situational analysis, exercises and participants’ presentations.

All sales & marketing professionals who needs to convince, persuade and close the deal using effective sales pitches and presentations.

(Course will be conducted by one of the following trainers)

Stanis Benjamin, Master Facilitator and Distinguished Toastmaster, is a motivational humorist and an accomplished speaker, consultant and trainer in the fields of business presentation skills, sales, communication, customer service, leadership and strategies for personal success. As a coach, consultant and keynote speaker, he has addressed many companies and institutions and helped senior executives, high-achieving professionals and beginners to reach higher levels of performance.

Stanis is a thought leader on how to create and sustain high performance. He combines theory with management practices to develop action-oriented techniques for building winning teams. He has been invited as an expert to speak on the topics “Behaviour Focused Communication and Humour in Presentations” and presented on Positive Business Minutes for News Radio 93.8.

He has gained excellent reputation for his work with human resource and training departments of numerous organisations to design and develop Sales, Personal Effectiveness, Leadership and Communication training programmes. Stanis brings with him over 15 years of training and coaching experience and is accredited as an Executive Leadership facilitator.


Ho-Tan Whai Aun has been a consultant, speaker and trainer since he started working in the UK in the 1980’s. He was responsible for implementing major projects with The Guardian Royal Exchange, Norwich Union, The Christian Trust, Norfolk County Council and ChristChurch Conferences.

Over the years, Whai Aun has trained many people through seminars, workshops and one-to-one supervision – he is also a mentor to professionals and senior managers in UK and Asia. He believes in continuing education and training, and empowering people through learning, training and application of evidence-based principles. He knows that personal success usually comes through incremental minor transformations rather than radical major upheavals, so he brings successful people to greater heights through corrective behaviour modifications and changing of their thought patterns and core beliefs.

Whai Aun is a sought-after speaker in complex technical presentations as well as in communications and counselling seminars. He has conducted training for the business and industrial sectors, hospitals, government bodies as well as for colleges, schools and charitable organisations.

Whai Aun graduated from Trinity College, Dublin (Ireland) in Business Studies and was a UK-trained Project Manager. Occasionally, he provides oversight, support and training for Marketing & Sales and HR staff – specialising in consumer heuristic evaluations and networking. He has also conducted seminars for the Sales Teams in various financial and manufacturing companies. He is a mentor and personal friend to top Sales producers and CEOs from different industries, as well as to various start-up entrepreneurs.

In Asia, some of the organisations he has worked with include Microsoft, Tan Tock Seng Hospital, Singapore Police Force, DBS Securities and The Salvation Army.


29 – 30 Sep 2021
29 – 30 Dec 2021

Course Fee


The class offers in-class only
  • Time: 9am – 5pm
  • MIS Member enjoy 10% Discount
  • Register for 8 or more participants to enjoy 10% Group Discount