Cross Cultural Communications

by Shirley Han / Parul Sandhu Chopra

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Why You Should Attend This Course

In this workshop, we will discuss and understand how a multicultural organization with a strong regional presence, intercultural awareness and partnerships are vital to their growth and success.

  • Identify performance gaps and maximize growth potential
  • Enhance cooperation, team working and sharing
  • Understand the perception gap regarding the Group values
  • Increase awareness of differences to strengthen the similarities
  • Create a strong commitment of people to change behaviors & practices
  • Have fun while embracing multiculturalism as part the Group’s dynamics
  • Key techniques in converting complex data into a visual representation
  • Adopt different graphic elements to produce interesting visual content
  • Experience the design process through the usage of appropriate software to create an effective infographic

Module One: Creating the Context for the Programme

  • Workshop Outline
  • Learning Needs
  • Course Objectives
  • Conscious Awareness

Module Two: Understanding Culture

In this module, we will discuss and understand how cultures are defined and how they are established based on observable and non-observable behaviours. We will learn the four cross-cultural concepts and the specific cultural differences of the different countries you deal with in business. The topics included are:

  • Definition of culture
  • Components and levels of culture
    • Norms, Values and basic assumptions
    • Observable vs non-observable behaviors

Module Three: Dimensions of Culture

In this module we will discuss specific theories and experiences that impact and influence cultures and their practices. Topics will include:

  • Particularism Vs Universalism
  • High Power distance Vs. Low Power Distance
  • Uncertainty Vs. Certainty
  • Polychronic Vs. Monochronic
  • Low Context Vs. High Context Cultures
  • Empathy Vs. Ethnocentrism

Module Four: Understanding Yourself and Your Communication Style

Through a communication analysis questionnaire, the participants will discover:

  • Individual personality profile
  • The different types of communication styles
  • Their own communication style
  • How to adapt communication styles to suit different people and cultures

Module Five: Working with Specific Cultures

A practical session which will focus on cultural practices and how we communicate and provide excellent service, focusing on commonalities and by understanding the differences to achieve win-win outcomes across borders such as:

Europe vs. USA

  • Overview
  • Meeting & Greetings
  • Dressing & Traditional Attire
  • Non-Verbal Communication
  • Dining Etiquette: American vs. Continental
  • Gift Giving Etiquette
  • Common phrases
  • Things to Remember

Other countries that will be covered in depth:

Japan, Middle East (KSA), China, and India

Methodology: Presentation, discussion and role play

Countries that will be covered in the form of case studies:

Europe countries, Great Britain, Australia and New Zealand

South Korea, Malaysia and Indonesia

Methodology: Presentation & discussion

Module Six: Conclusion

  • Appendix – Working in a Multi-cultural Environment
  • Takeaways
  • Action Plan

Methodology: Discussion and learning journal

Maximum 15 participants

The maximum class size is intended to provide time for each participant to assimilate the concepts covered. Also to discover and find clarity about personal behaviours they need to work on and how to develop a clear and measurable plan for personal progress

(Course will be conducted by one of the following trainers)

Shirley Han is a Senior Consultant in Personal Empowerment courses. These include courses in Presentation Skills, Professional/Corporate Image, Grooming and Deportment, Interpersonal Communication, Conflict Management, Time Management, Customer Service and Telephone Etiquette. She is also a trainer in Singapore Airlines for their Cabin Crew and Ground Personnel in Etiquette & Deportment, Effective Communication and Professional Imaging.

Besides being a trainer, Shirley’s overall experience covers other areas of marketing and communication. This includes Business Development, Advertising & Public Relations, Marketing & Communications, Client Management, and Event Management. Specialising in the lifestyle and service industry, she works in the capacity of a Creative Director, Copywriter and Art Director. This includes press liaison, scriptwriting for television commercials, corporate videos, and CDRoms.

Shirley has a Bachelor of Arts Degree in Economics, Sociology and Philosophy from the National University of Singapore. She studied Neuro-Linguistic Programming with the Master Trainer Institute of New York. Serving multinationals and statutory boards on both local and regional levels, her client list cover various industries, including:

  • Banking and Finance – AIA, Citibank, Credit Swiss First Boston, MAS, KPMG, UOB, UBS
  • Education – NUS, Nanyang Business School, Jurong Institute, MIS, Ong Teng Cheong Institute of Labour Studies, Nanyang Girls’ Secondary School
  • Government Institutions – NorthEast & SouthEast Community Development Councils, HDB, Ministry of Environment, LTA, SMRT
  • Lifestyle – Cartier International, Lancome Cosmetics, Readers’ Digest, Glamour Shots
  • Manufacturing/Logistics – TIMKEN, SANDEN, Singapore Technology Logistics
  • Medical – Baxter Healthcare, Pfizer, SGH
  • Trade/Property – Temasek Holdings, Sumitomo Trading Corporation, Diethelm, Unilever
  • Travel – Singapore Airlines, Singapore Changi Airport Services Enterprise, Aerospace Training Center, United Airlines
  • Technology – National Computer Services, Singapore Technology College, Defense Science Organization, Hewlett Packard

 

Parul Sandhu Chopra is an enthusiastic, engaging and articulate Corporate Trainer, Coach and Consultant with over 10 years of experience within the Marine, Education and Corporate sectors. Working with companies such as Singapore Airlines, Aon and Pfizer, she uses her knowledge of Strengths Theory, Emotional Intelligence and Positive Psychology to engage and empower her participants to excel in their roles.

Having grown up in India, Hong-Kong and Singapore, Parul is a very ‘culturally-competent’ Trainer. She has incorporated a unique style of delivery, leveraging on her diverse multicultural exposure, to effectively deliver workshops such as:

‘Effective Presentation Skills’, ‘Professional Branding & Grooming’, ‘Etiquette & Deportment’, ‘Emotional Intelligence’, ‘Business Networking’, ‘Personal Assertiveness’ as well as ‘Effective Communication Skills’.

Academically, Parul studied at Canadian International School (Singapore) before pursuing an Honors degree in Psychology from the University of Toronto (Canada) in 2005. She later went on to attain a Post-Graduate Diploma in Human Resources and Talent Management from Singapore Human Resource Institute in 2011. Educated in Human Psychology studies, Parul better understands that the emotional fabric in Human Resources is what forms the base for all relationships, behavior and change, in the workplace. A happy and safe work environment is the key to increasing productivity, service quality and retention which ultimately leads to more productive and engaged workforce.

Parul’s Experience:

  • Aon Service Corporation A.T.Kearney
Bohler Pacific Pte Ltd Fuji Oil
  • Jebsen & Jessen (SEA)
  • Ministry of Education- Schools
  • Nanyang Technological University (NTU)
  • Singapore Airlines (SIA)
  • Singapore University of Technology and Design (SUTD)
  • SP Jain School of Global Management
  • Surbana Jurong
Pfizer Asia Manufacturing PL
Dates

13 Aug 2021
08 Oct 2021
01 Dec 2021

Course Fee

S$565.00

The class offers in-class or virtual learning
  • Time: 9am – 5pm
  • MIS Member enjoy 10% Discount
  • Register for 8 or more participants to enjoy 10% Group Discount
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