Neuromarketing Bootcamp – Activating the ‘Buy Mode’ in Customer’s Brain

Day 1:

• Invisible brain persuaders used in advertising
• Creating desired positive perceptions in people within the first 2 seconds
• Neuro pricing strategies – how to get a customer’s brain to think your offer is a good deal (even if it may be highly-priced)
• Secrets of triggering emotions using carefully crafted marketing words to influence buying decisions
• How to appeal to the human senses and increase the potential client’s desire to buy
• Ways to grab people’s attention with your promotion and making it stick in their minds
• Neuro-marketing strategies for gender-oriented products/services – Mars vs. Venus
• Diffusing skepticism – how to speak directly to the customer’s brain and instill trust

Day 2:

• Specific Neuro-marketing techniques for different marketing mediums:
  ◦  Internet
  ◦  Print ads
  ◦  Face-to-face selling
• Mind-tactics to create immediate buying decisions
• Behavioral research discoveries about “loyalty” – how you can apply it to prevent customers from jumping ship to your competitors and instead have them stick to you for life
• Secrets to craft an irresistible offer – ignite the “I’ve got to have it” emotions when they see your promotion
• Putting it all together – hands-on session to create & design your own marketing materials using elements of Neuro-marketing

This course is suited for companies whose business is more towards Business-to-Consumers (B2C) and will benefit executives, professionals, sales, retail, marketing and advertising staff who want to learn more about marketing – that is based on fascinating discoveries about the human brain (and forces that influence buying behavior).