“You’re Using My Name!” – Essentials of Trademark Law and Passing Off

by Samuel Seow

Why You Should Attend This Course

This Course will explore the purpose of trade mark laws, identify the different types of marks, including names, designs, logos, and trade dress, and explore strategies for choosing and protecting strong, potentially valuable trade marks. We shall also explore the tort of passing off, and what happens when your trade marks are not yet registered. We will also discuss strategies for increasing the chances of obtaining a successful trade mark registration, and lay out the steps for filing for trade mark protection. Finally, we will touch on the basics of how to design an ongoing maintenance strategy to protect, extend, and maximize the value of trade marks, and discuss strategies for responding to possible trade mark infringement.

  • Define the scope and subject matter of trade mark protection
  • Learn when the common law tort of passing off will be helpful
  • Formulate a strategy for creating and protecting a strong trade mark
  • Design processes to maintain ownership and control of a trade mark and respond to possible infringement

This Course will examine how a company can better protect its identifying names and marks; and what a company may do when these are infringed. Suitable for entrepreneurs, business owners and management staffs.

  • The definition of a trade mark
  • What is a registrable trade mark?
  • Filing of a trade mark in Singapore, and the registration process International filings
  • What to do when someone copies your mark
  • Remedies for trade mark infringement and passing off

Samuel’s legal expertise is in the field of intellectual property law; media law; and general commercial and corporate law, and he has extensive experience in dealing with a wide range of transactions, with a special focus on the application of these laws to the entertainment, arts and media industries.

The Asia-Pacific Legal 500 has ranked Samuel as a “significant individual” in the fields of Intellectual Property law and Media law. Asian Legal Business has described him as a “mover and shaker’; and he has also been dubbed the “celebrity lawyer” of Singapore. He has also been named one of the Top 100 lawyers in Singapore.

Samuel is an acclaimed speaker on topics relating to all aspects of law and entrepreneurship and has been invited to speak at many events throughout the world, including the first Tedx event ever held in Singapore; and XMediaLabs events across Australia, where he was invited to lecture upon the stage of the Sydney Opera House and the State Theatre Centre of Western Australia.

In 2010, Samuel received the Spirit of Enterprise Award which is given out annually to a select few to recognise the entrepreneurial spirit in Singapore.


16 Sep 2021
11 Nov 2021

Course Fee


The class offers in-class or virtual learning
  • Time: 9am – 5pm
  • MIS Member enjoy 10% Discount
  • Register for 8 or more participants to enjoy 10% Group Discount